Waitrose left in a pickle over its gentleman’s roll

A piece published on the website of Justice for Men & Boys (and the women who love them), the political party of which I’m the chairman, in October 2018:

Image result for amy lame

Amy Lamé, London’s night tsar

piece in today’s Times by Andrew Ellson, Consumer Affairs Correspondent, emphases ours:

A chicken caesar ciabatta roll is, by most standards, a fairly inoffensive item. But Waitrose has run into trouble on social media for choosing too literal a description for its £2.85 “Gentleman’s smoked chicken caesar roll”, part of a range designed by Heston Blumenthal, the Michelin-starred chef.

The roll contains Gentleman’s Relish, a highly seasoned anchovy paste. Twitter users, however, were not impressed by this micro aggression against women. Amy Lamé, the mayor of London’s night tsar, posted an image of the product with the message: “I never knew sandwiches were gender specific. I’m female but thankfully Waitrose let me purchase this anyway.”

Ms Lamé tagged the account Everyday Sexism, which documents instances of sexism. Her followers were quick to take offence, describing it as “outrageous” and “ridiculous”.

Waitrose said: “It’s never our intention to cause offence. We’re not dictating who should eat this sandwich. We hope anyone who tries it will love the distinctive flavours. However, we are planning to change the name soon.

The “gentleman’s roll” is not the first product to fall foul of sexism claims. In 2002 Nestlé started marketing Yorkie bars as “Not for girls”. The slogan was used for ten years before being dropped.

You can subscribe to The Times here.

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